It's been a fun journey getting Mintd off the ground. And like any early-stage company, we've had our fair share of challenges along the way. Here are some of the bigger hurdles we had to cross and how we worked our way through them:

1. A lot of our issues stemmed from the fact that we were building a wealth product. This meant that even our earliest version had to be a lot more polished than a usual MVP (Minimum Viable Product) because we were dealing with other people’s money. To ensure we were still getting user feedback in the early stages, we turned 70 of our highest intent users from our waitlist into a community of product testers who were actively building with us. This way we ensured we were building something people wanted well before our launch.
2. Another roadblock we faced was that traditional financial institutions move very, very slowly. We had to partner with multiple asset management companies (each with several internal stakeholders) to enable our users to invest in the right portfolios. We put together our own daily process check and follow-up process with SPOCs for each external stakeholder to ensure things weren't slipping through the cracks and that the agreements were being executed at a pace that worked for us.
3. Building a fintech product also involves working with multiple external technology providers. We learned the hard way that without a structured production process it was impossible to move as quickly as we'd like. We worked hard to put together a system that enabled us to iterate to a version that we were happy opening up to our users.

Hiccups are part of the journey. At Mintd we ensure we learn from each one and set up processes that prevent them from ever happening again.